Lesson 9

LAYOUT IN PRINT ADs

In this lesson, we learnt about the layout in print advertisements. The basic elements of a Print Ad are the Visual, Headline, Body Copy and Logo. You have to be clear of the goal and the written content of the ad for it to be effective. The elements have to be figured out before you start. Also, keep your layouts simple. Keep in mind that the Principles of Design, such as Contrast and Proportion, apply to Print Ad as well. 

This picture uses a nice contrast in colours:

We learnt about the 'Golden Rectangle' which is the usual gaze pattern of people in an ad. To have a good ad, we have to make an easy path for the eye to follow and use our white space well. Use strong lines to hold your graphics and body copy together so that your ad doesn't look messy and all over the place and light-dark relationships to make the layout interesting.

Black and white ads sometimes looks cool and makes good use of contrast, but it can get boring. Using colour in your ads are exciting and a good change from black-white, unless you use it excessively. We can use colours to help create desired emotions by harmonizing, balacing or contrasting colours. Here is an example of a good harmonizing of colours:

Using various lighting and the rule of third are other ways of making your ad look good. Always remember the purpose of your ad and place your logo at the upper left hand corner or bottom right hand corner of the ad. Lastly, don't make your ad look like all the other ads. Make your ad unique and special to your own purpose. 

Next I have my first idea and rough sketch of my ad. This is just my very first and simple idea and I will most probably add on or change it. 

The mouse shoots our cool looking lights towards the targets and meets them all to show that the mouse has high precision. 'It is your best shot' in shooting gaming, and also in becoming a professional gamer. 

That's it for this entry. Thank you.