Lesson 15

Newsletter Design

In this lesson, we learnt about the basics of newsletter design.

Firstly, consistency matters. 

You have to be consistent with your layout, designs patterns and colours. For example, you cannot have this 2 newsletter together, as they do not match one another and that causes a disruption in the reader's reading. 

You have to have something like this which compliments each other and makes it easy on the reader's eyes.

 

Secondly, use the right tools. 

You have to use the right programmes to design your newsletter, apply your creative and logical thinking to it, and spend time making it look good. The best you can use is the Adobe Creative Suite, consisting of InDesign, Photoshop and Illustrator. 

Thirdly, know the fundamentals.

Know your colors, know your layout, know your typography. Learn the color wheel to know which color suits each other, what effect each color has on people and how to use the correct color to get the effect you want. For layout, you need to balance the elements of your newsletter so that they don't look messy and misplaced. Align your elements neatly, use sufficient boxes. On how to have good typography, refer to lesson 11 for more information.

Next, know your audience. You have to take in mind who your newsletter is for before you design it so that you can better design it to suit them. For example, a newsletter for youths may not have the design that is appropriate for a newsletter for the elderly.  

Thank you.